Let’s Work Together

I worked for six years as a full time Social Media Strategist and Content Creator and have been blogging since 2002. I’ve been freelancing full time since the beginning of 2018.

Thinking about working with me? Know that I’ll take time to learn all about you, your personality, work style and level of social media knowledge, along with a deep dive into your business goals and the reasons you do what you do before we begin.

I offer different levels of many of the services below to make them more accessible for small businesses. If

Here’s my current list of ways we could work together:

Social Media and Content Strategy

Unless you already have a strategy in place that’s working for you, creating a strategic approach to your social media and blog is the best place to start.

I offer two versions: a full version and a mini version to take into account different needs and budgets

The full version includes the following: 

  • 1-2 hour meeting (video call or local) to talk about goals, existing strategy/approach, target audience, etc.
  • Audit of current platforms and recommendations on where improvements can be made
  • Solid goals for what social media can reasonably achieve in line with the larger goals of the business
  • How to find key members of target audience and influencers in your niche to connect with on social media
  • Competitors analysis for takeaways and insight that can be translated into actions
  • Recommendation on best social media platforms to invest time into
  • Detailed strategy for each recommended social media platform
  • Content ideas for each platform
  • A few collaboration ideas
  • A list of researched hashtags tailored to the business and advice on how to use them strategically (if applicable to recommended platforms)
  • Organic growth and engagement advice
  • Key calendar dates to tap into on social
  • Extra tips and tricks for recommended platforms
  • Recommended tools and resources for execution of the strategy
  • Advice on how to track monthly analytics and how to use this information
  • Content calendar template for scheduling ideas
  • 1-2 hour follow up meeting (video call or local) to discuss delivered strategy
  • One month of email support

The mini version includes the following: 

  • 1 hour video conference meeting to talk about goals, existing strategy/approach, target audience, etc.
  • Audit of current platforms and recommendations on where improvements can be made
  • Competitors analysis for takeaways and insight that can be translated into actions
  • Solid goals for what social media can reasonably achieve in line with the larger goals of the business
  • Recommendation on best social media platforms to invest time into
  • Detailed strategy for each recommended social media platform
  • A list of researched hashtags tailored to the business and advice on how to use them strategically (if applicable to recommended platforms)
  • Content ideas for each platform
  • 1 hour follow up video call to discuss delivered strategy
  • 1 week of email support

Social Media Management

I offer four ongoing monthly social media management packages, to cater for different needs (eg – number of platforms, intensity of organic growth, whether the client supplies images or I do, etc) and of course for different budgets.

Social media management includes posting content, managing the client’s online community and organic engagement on any of the following platforms: Instagram, Facebook (including stories for both), Twitter, LinkedIn, Pinterest, and YouTube. It also includes hashtag research and monthly analytics reporting. We’ll set goals and expectations together beforehand.

I’m happy to do a trial month first at a slightly lower rate so we can decide whether we are a good match before you commit to a longer contract.

Social Media Profile Set Up

This is pretty straightforward! If you need new profiles set up for your business on social media but don’t have the time to do it yourself, I can help. You can supply graphics or I can put you in touch with one of my favourite graphic designers first.

Social Media Audits

I offer three levels of social media audits.

In the full version, I’ll take a deep dive into how you’re currently using social media and I’ll also look at how your competitors are using their platforms successful. From this, I’ll give you 20+ actionable suggestions and ideas for how you can improve your social media. I’ll give you tips and advice on how to move forward and follow up email support for one month.

In the mini version, I’ll also take a deep dive into how you’re using social media and I’ll give you 10-15 actionable suggestions and ideas for how you can improve.

And then there’s the micro version for a quick fix. I’ll look at how you’re currently using your social media and give you 5 actionable suggestions and ideas for how you can improve.

Hashtag Research

Hashtags are so important on most social media platforms, especially Instagram, Pinterest and Twitter. Seeking out new new hashtags in your niche can help you reach a whole new audience.

I offer two versions, depending on needs and budget.

In the full version, I’ll give you a well rounded selection of 250-300 hashtags and in the mini version I will research 50+ hashtags for you.

Competitors Analysis

I’ll take a deep dive into what’s working for five of your competitors on social media and share with you the takeaways that can be creatively re-purposed and applied to your own business.

One-to-One Social Media Training

Whether you’re starting from scratch or you just need a refresher on how to make the best use of social media for your business, I offer half or full day one-to-one training sessions that will help steer your in the right direction. These can be done in person or via video chat.

Blog Content / Copywriting

Have a one-off writing or editing project or need regular blog content? You’re in good hands. My LinkedIn profile has a list of places my work has been published and I’ve been blogging and writing for many years. I studied both business marketing and journalism at university and this sort of work is a true passion of mine. I can provide images if a photoshoot is arranged or source them or use the images you provide. I can send a Word document or set up the blog post in WordPress, SquareSpace, Wix or whichever other platform you use.

Photography

I don’t photograph events, but I do behind-the-scenes photos of artists or craftspeople at work, for example, or street photography for travel brands. I’ve had several exhibitions and you can see a list of places my photography has been published on my LinkedIn profile. Instagram will give a good indication of my style.

Contact me for up to date pricing or questions

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