Small Business Exclusives
If you’re a small business owner, artist, or independent creative feel free to have a look at the full services I offer as well, but the list below was created with you in mind. I’ve tried to be more accessible to those with a limited budget by offering mini (and sometimes micro) services exclusively for you.
Email, message or DM me with questions or to book in one of the services below. If you’re not sure where to start, I’d recommend an audit which will give you a solid no-fluff plan for moving forward.
Social Media Audits
An audit is a great starting point if you’re hoping to improve your social media marketing efforts. The suggestions are actionable, essentially forming a to-do list, and can become the basis of a larger strategy.
Social Media Audit
I’ll take a deep dive into how you’re currently using social media and I’ll give you 15+ actionable suggestions and ideas for how you can improve. This can be focused on one platform or a combination of several.
Social Media Audit: Mini
If you’re looking for a quick fix, here’s a mini version. I’ll look at how you’re currently using your social media and give you 5-7 actionable suggestions and ideas for how you can improve. This can be focused on one platform or a combination of several.
Hashtag Research: Mini
In the mini version of my hashtag research, I will research 50+ hashtags for you that are relevant to your business niche, location and target audience.
(If you’re looking for more, the full version is still accessible at £150 for 250-300 hashtags.)
I’ll take a deep dive into what’s working for five of your competitors on social media and share with you the takeaways that can be creatively re-purposed and applied to your own business. There’s only one version of this, but I don’t offer it as a stand alone service to bigger businesses.
Instagram Boost: Audit & Find Your Audience
If you need a second pair of eyes on your Instagram account, some professional guidance on how you could improve what you’re currently doing and a little boost with some advice on the best ways to grow organically, I will pull all of this together for you.
I know how hard it can be to keep up with best practices on social media, especially when you’re a small business owner with a never-ending to do list. Connecting with your target audience on Instagram takes hard work and there’s no miracle formula that will magically grow your account organically overnight, but this includes a few key things that can certainly help:
- Mini profile audit with three actionable recommendations for improvement
- Mini competitor’s analysis with takeaways from two competitors that can be creatively adapted and applied to client’s profile
- Research 20 hashtags in client’s niche
- Shoutout on Little Observationist Instagram Stories
- Tailored advice on where/how to connect with target audience
1:1 Social Media Power Hour
1:1 Power Hour Video Chat
If you have questions about your social media, want to look through your profiles together to hear professional advice on how you can improve, grow and better reach your target audience or brainstorm ideas, book a power hour with me and we’ll chat through your social media presence together.
From £250 per month (ongoing)
This is me taking over your Instagram with your approval and input. It can also be a joint effort between us.
My focus is on organic growth through strategic engagement, hashtag and target audience research, and audit of your current Instagram use with suggestions on improvement for the overall look and feel of your feed, approach to photography, captions, hashtags, profile and use of all available features. We’ll also look at business goals, calls to action, and return on investment. You supply images (unless you are local to London SW6/SW15 and we arrange separate photoshoots).
£280: I will post 2x per week on your feed and spend 10 minutes 5x per week on engagement. Includes initial audit, tailored advice, target audience and hashtag research.
£390: I will post 3x per week on your feed plus create 1 Story per week and spend 10 minutes 5x per week on engagement. Includes initial audit, tailored advice, target audience and hashtag research.
£560: I will post 5x per week on your feed plus create 2 Stories per week and spend 10 minutes 5x per week on engagement. Includes initial audit, tailored advice, target audience and hashtag research.
All above packages include a 15-20 minute initial chat during which we can get to know each other, decide whether we’re a good fit and set expectations for moving forward.
I’m happy to do a trial month first at a lower rate so we can decide whether we are a good match before you commit to a longer contract.
Note: I also offer four ongoing monthly social media management packages that cover more than Instagram, detailed on the Social Media page (£400, £800, £1,200, £1,600).
Social Media & Content Strategy
Social Media & Content Strategy: Small Business
Includes the following:
- 1 hour video conference meeting to talk about goals, existing strategy/approach, target audience, etc.
- Audit of current platforms and actionable recommendations on where improvements can be made
- Recommendation on best social media platforms to invest time into
- Advice on best practices for making the most of each platform
- A competitors analysis (x3 businesses) for takeaways and insight that can be customised for your own needs and audience and translated into actions
- Detailed strategy for each recommended social media platform
- A handful of content ideas for each platform to kickstart your brainstorming
- A list of researched hashtags tailored to the business and advice on how to use them strategically (if applicable to recommended platforms)
- Setting of realistic expectations of what social media can reasonably achieve in line with the larger goals of the business
- 1 month of email support
Campaign Only Strategy: Social Media & Content
This option is to create a social media and content strategy around a specific campaign. This could be the launch of a course, a holiday promotion, a new product release, or any other one-off event that you’ll be promoting for a limited amount of time – usually a few weeks or months.
I’ll create a social media and content strategy that is specific to your goals for the campaign, including advice on where to connect with the target audience you hope to reach, which social media channels will be best suited to the campaign and a detailed strategy for each, any relevant key calendar dates during the duration of the campaign, related hashtags and several other ideas and suggestions.
Social Media Monthly Subscription
Social Media Mix & Match:
A Monthly Subscription for Small Businesses
£140 / month (3 month commitment)
£130 / month (6 month commitment)
£120 / month (1 year commitment)
This is an affordable monthly subscription service for small businesses only. You’ll have access to everything found in the Instagram Boost above (and plenty more that reaches across other platforms) plus access to a private Facebook support group for subscribers only. If you’re running your own social media, but need some additional support and want the flexibility of choosing different services each month, don’t miss this one!
Not quite ready to invest in your social media but think you might want to in the future? Stay in touch on social media or sign up for my newsletter.